Hey everyone, Ben here! Today, let’s dive into how you can convert and monetise clients using Medium. Medium is a fantastic platform for sharing ideas and reaching a wide audience, but how can you turn those readers into paying clients? Here are 12 effective strategies to help you do just that.
1. Create Valuable Content
- Targeted Articles: Write articles that address the specific pain points and interests of your ideal clients. Provide actionable insights and solutions.
- Consistent Publishing: Maintain a regular posting schedule to build a loyal readership. The more consistent you are, the more trust you build with your audience.
2. Build an Email List
- Lead Magnets: Offer free resources like eBooks, checklists, or templates in exchange for email addresses. Use a call-to-action (CTA) at the end of your articles to drive sign-ups.
- Exclusive Content: Provide email subscribers with exclusive content or early access to your articles, creating a sense of community and value.
3. Showcase Your Expertise
- Case Studies: Share detailed case studies of how you’ve helped previous clients achieve their goals. This demonstrates your expertise and builds credibility.
- Guest Posts: Write guest posts on other popular Medium publications to expand your reach and establish yourself as an authority in your niche.
4. Leverage Medium’s Partner Program
- Monetise Articles: Join the Medium Partner Program to earn money directly from your articles based on member reading time. This can be a passive income stream while you build your client base.
- Promote Premium Content: Create premium content that is only accessible to Medium members. This can entice readers to subscribe and support your work financially.
5. Use CTAs Effectively
- Strategic CTAs: Place CTAs at the end of your articles, encouraging readers to book a consultation, download a resource, or visit your website.
- Embedded Links: Use embedded links within your articles to direct readers to relevant services or products you offer.
6. Offer Free Consultations
- Introductory Calls: Offer free 15–30 minute consultation calls to readers who are interested in your services. This allows you to build a personal connection and showcase your value.
- Webinars and Workshops: Host free webinars or workshops on topics related to your services. Use these events to provide value and pitch your services at the end.
7. Create a Membership Program
- Exclusive Access: Create a membership program that offers exclusive content, resources, and direct access to you. Charge a monthly or yearly fee for membership.
- Community Building: Build a community around your membership program where members can interact, share insights, and support each other.
8. Promote Your Services
- Service Pages: Include detailed descriptions of your services on your Medium profile and link to your website’s service pages.
- Success Stories: Share success stories and testimonials from clients to highlight the results you’ve achieved and the value you provide.
9. Collaborate with Influencers
- Joint Ventures: Collaborate with influencers or other experts in your field to co-create content. This can introduce you to their audience and build your credibility.
- Cross-Promotion: Engage in cross-promotion with other Medium writers, promoting each other’s content and services.
10. Utilise Social Proof
- Client Testimonials: Include client testimonials in your articles and Medium profile to build trust and credibility.
- Media Features: Highlight any media features or interviews you’ve done to showcase your authority and reach.
11. Offer Tiered Services
- Different Price Points: Offer services at various price points to cater to different segments of your audience. This can range from DIY resources to full-service consulting.
- Bundled Packages: Create bundled service packages that provide more value at a higher price point, encouraging clients to invest more.
12. Track and Optimise
- Analytics: Use Medium’s analytics to track which articles are performing best and driving the most traffic to your website or services.
- A/B Testing: Experiment with different headlines, CTAs, and article formats to see what resonates most with your audience and drives conversions.
By implementing these strategies, you can effectively convert your Medium readers into paying clients and monetise your content. Remember, the key is to provide consistent value, build trust, and create clear pathways for your readers to engage with your services.
Until next time, keep creating and converting!
Cheers,
Ben
